PRESS RELEASE
YOU’VE GOT TO SEE IT TO BELIEVE IT:
GUINNESS WORLD RECORDS CONFIRMS WORLD’S LARGEST LIGHTBOX AT STATE FAIR OF TEXAS
FOR IMMEDIATE RELEASE:
September 30, 2019
CONTACT:
Chris Willetts
Marketing Manager
(803) 412-0191
Chris.Willetts@SEGSystems.com
[Dallas, Texas – September 2019] SEG Systems, a fabric frames and displays manufacturer based out of Charlotte, North Carolina, joined forces with SEG printing partner, Custom Color, to build the world’s largest lightbox and unveil at Mattress Firm’s annual exhibition at the State Fair of Texas.
Mattress Firm, a long-time lover of SEG products, approached the company with a big ask: a lightbox large enough to span the walls of their permanent location at the State Fair of Texas. SEG Systems was undoubtedly up to the task but decided to add more thrill to the project, knowing it would attract fans and customers from across the country: a lightbox that holds a Guinness World Record.
Reid Johnson, Vice President of SEG Systems, told us that “As a kid, I always thought it would be the coolest thing ever to hold a Guinness World Record. When SEG Systems partnered with Custom Color, Matt Keith [CEO and President] and I joked about how great it would be to share the record for the World’s Largest Lightbox. When we were presented with the challenge of lining the walls of Mattress Firm’s exhibit, we knew the time was now to make that dream come true.”
In order to fulfill the record for the Largest Illuminated Indoor Advertising Sign, the partners had just a few weeks of planning and manufacturing time at SEG Systems’ and lots of printing to be completed at Custom Color’s facility. After a day’s worth of installation in Dallas last week, the lightbox stands proudly at 10’ tall and spans over 200’ feet. The enormous freestanding fabric lightbox wraps around corners and covers nearly every inch of wall-space in the tent. Dye-sublimated graphics were installed into the 203.71’ aluminum frame, creating a one-of-a-kind sleek and powerful message from Mattress Firm, offering an evenly lit image that passersby just can’t look away from. The “Relaxation Ranch” advertises three sub-brands of the company, along with a Texas Longhorn representing Mattress Firm’s logo at the entrance.
But why did the budget friendly mattress retailer go big in Texas? Aside from the fact that the company was founded just a few hours away in Houston more than 33 years ago, The Daily Dozers, Mattress Firm’s sleep experts, said “Of all the states with large fairs, the ratings are always highest for Mattress Firm’s home state of Texas.”
The partnership between SEG Systems, Custom Color, and Mattress Firm made this Guinness World Record possible. SEG Systems’ and Custom Color’s products not only lined the walls of the exhibit, but also filled the floor. The silicone edged fabric graphics can also be found on crowd control barriers that helped direct pedestrian traffic and merchandising signage throughout the tent representing the Mattress Firm brand at their biggest event of the year.
Mattress Firm’s exhibit will continue throughout the entirety of the State Fair of Texas, so if you have to see it to believe it, you have until Sunday, October 20, to stand in awe of the largest lightbox in the world.
MEDIA ADVISORY
FOR IMMEDIATE RELEASE:
September 19, 2019
WHAT:
The Guinness World Records team will be at the State Fair of Texas to unveil and adjudicate the World’s Largest Illuminated Advertising Sign, presented by Mattress Firm and manufactured and installed by SEG Systems.
WHERE:
The official ceremony will take place at the Mattress Firm Booth at the State Fair of Texas at 1300 Robert B. Cullum Blvd. Dallas, TX 75210.
WHEN:
Wednesday, September 25 2019, at 3 pm.
WHO:
SEG Systems, a frames and displays manufacturer based out of Charlotte, North Carolina, has joined forces with SEG printing partner, Custom Color, to build the World’s Largest Illuminated Advertising Sign at Mattress Firm’s annual exhibit at the State Fair of Texas.
PHOTOS:
SEG Systems’ and Mattress Firm representatives will be available for photo opportunities beginning Wednesday, September 25, 2019, from 3 pm – 6 pm. The exhibit will be on public display from September 27 – October 20, 2019 during the State Fair of Texas’ regular operating hours.
CONTACT:
Chris Willetts
Marketing Manager
(803) 412-0191
Chris.Willetts@SEGSystems.com